Richard Schaefer Says TMT Brand Makes More Money Than Pacquiao
If there was ever a Boxing quote equivalent to ETHER it would be this. Golden Boy Promotions CEO Richard Schaefer was tired of Bob Arum talking about he is willing to make an Mayweather vs. Pacquiao fight and let loose with this courtesy Boxing Scene.
“What does Arum think that he’s the godfather of boxing? Who the hell does he think he is? People have to come and call him and kiss his ring or kiss his ass. That’s not going to happen. It’s f***ing unheard of. And the same day you are reading on USA Today, that’s he’s willing to make a Mayweather-Pacquiao fight. The same day, not a day later or a week later…but the same day – he announces that Pacquiao is going to fight on April 12th at the MGM against one of three names. All of these media members are being fooled by this idiot. They actually think he wants to put together a Mayweather-Pacquiao fight,” Schaefer told BoxingScene.com.
“He’s using Mayweather’s name to drum up publicity of Pacquiao. When it is convenient for him, he uses Mayweather’s name. Mayweather is pretty clear, as clear as it can be. He is not going to be dealing with Arum or Todd [duBoef] or anyone else over there. He doesn’t need them. If you want Mayweather-Pacquiao, then okay. Make Pacquiao available and Maywetaher Promotions and Golden Boy Promotions will take care of everything.”
“If you add up Pacquiao’s last three pay-per-view numbers, I bet you Mayweather did more in one night [against Canelo] than Pacquiao did in three or maybe four fights. It’s a fact. This is not like it was before. If Arum wants to step aside and let the fight happen – then great. We can do that. He’s done that to us in the past where we had to step aside, because we wanted to do a fight and he had the A-side. Now it’s the other way around. Mayweather Promotions and Golden Boy Promotions are happy to do the fight.”
“We are not looking to cut Arum out, this is not about not paying Bob. He can have his Top Rank logo on the banner, no problem. He can have a few seats, no problem. It’s nothing to do with disrespecting, but if he thinks he’s the driving force here – what f***ing arrogance does the guy have?,” Schaefer said.
“We are using his blueprint. The same thing he said with Donaire, that Donaire was such a bigger star than Mares. Okay, you know what, we will use your own blueprint. And there is no disputing, no question that Mayweather is the number one star in the sport. Maywetaher is the highest paid athlete in the world. And with his TMT brand – he makes more money from the TMT brand than Pacquiao makes fighting. I’ve seen the numbers. TMT is one of the hottest apparel brands in the urban market today.”
“We have been working with Floyd since 2007. We broke records together and broke our own records. We are all friends, our kids are friends, and we are like one big family. Arum can call whoever he wants to call, but it’s not going to happen with him involved. He’s irrelevant in the equation. Pacquiao is not the A-side, Mayweather is the A-side.”
Pacquiao returned to the ring last month and won a twelve round unanimous decision over Brandon Rios in Macau, China. Arum told Chris Mannix of Sports Illustrated that the pay-per-view buyrate was between 500,000 to 550,000. Schaefer, however, told BoxingScene that he was told by sources in the pay-per-view industry that Pacquiao-Rios generated between 300,000 and 350,000.
“That whole China experience….I bet you that Pacquiao will never again fight in China. You know why? Because it was a flop. Arum is not gong to say it was a flop, but it was a flop. Look how quickly he changed his tune [about Pacquiao not fighting in America due to taxes]. The event was barely over and he was already announcing Pacquiao’s next fight for the United States. It must not have been such a great experience,” Schaefer said.
Schaefer says the low buyrate, for Pacquiao-Rios, is a reflection of the many fans who complained about the lackluster undercard/
“He talks about the production, how Top Rank’s production is so great and better than HBO’s production or anybody else. What is he talking about? Does he think people are going to watch the show because of the great lights? He should be better off on spending money on making the fights better. People wants to spend their money to watch good fights, not better lighting,” Schaefer said.
“I haven’t met anyone who said ‘oh, you have to watch the pay-per-view because Top Rank’s lighting, it’s f***ing unbelievable.” He should let HBO do the production, they do a perfectly fine job. And then he can spend the money he can save on making better fights. That’s what I would do.”
“He says that boxing is pretty much become irrelevant in the United States and that’s why he’s going to China, Russia, the Ukraine and so on. It’s funny how all of these fighters from Ukraine, and the Russian ones too, are all fighting in the United States. Let them fight over there if it’s such a land of opportunity. The land of opportunity is still is, and always will be, in the United States,” Schaefer said.
“I believe in the United States. I believe in boxing in the United States and obviously I’m not the only one. Look at some of those great ratings that Showtime did this year, three of their highest ratings in their history have been this year. Look at the great ratings HBO is doing, over 1.3 million for the fight last weekend. This is hardly a dying sport.”
“My focus will always be on America, and I’m proud to have come here as an immigrant to become an American citizen. I believe in Americana, I believe in boxing in America and I will not rest until boxing is going to be back on a regular basis on network television in the United States. That was, and still is, my number on priority. That’s where I’m going to take boxing in the United States – back to network television. When you see these ratings, it’s very encouraging when you see premium networks like Showtime and HBO, on a regular basis, having ratings in excess of a million homes. That is not a dying sport.”
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