For the 4th year in a row, Nike is rolling out their Black History Month collection as a tribute. This year’s theme is sports royalty and features signature shoes from LeBron James, Kevin Durant and Carmelo Anthony from the NBA. Also Allyson Felix, Maya Moore and Ishod Wair are featured.
The collection has 23 products in the line from shoes to clothes. From Nike:
“100 percent of net proceeds (up to $1 million) generated by the 2014 BHM Collection during the month of February will go to the new NIKE Ever Higher Fund, a donor advised fund administered by Charities Aid Foundation of America (CAF America), a national 501(c)3 public charity.”
Players will start wearing the shoes on January 20th and the gear goes on sale February 1st.