You might not agree with Richard Sherman’s antics, but you can’t deny they are effective. Lot of fake outrage won’t stop companies for making him their poster boy for their products.
Richard Sherman could stand to make about $5 million in endorsements — all because of his 15-second rant moments after helping the Seattle Seahawks get to the Super Bowl.
Sherman’s agent, Jamie Fritz, told CNNMoney that interest in his clients has boomed since the remarks. While Sherman’s current endorsements amount to just a bit more than his $550,000 NFL salary, Fritz believes there are millions in deals that will be signed soon, — some before the Super Bowl is played Feb. 2.
Outside experts agree that advertisers are more likely to be attracted by Sherman’s new celebrity than scared off by the controversy.
“He’s going to be the very hot interview in next couple of weeks. I’m sure you’re see someone take advantage of him,” said Jordan Schlachter. executive vice president, sports for The Marketing Arm, a firm that arranges endorsement deals.
Chess, not checkers.