Rick Pitino Gets Picture On His Own Bottle Of Liquor (Photo)

Rick Pitino Maker's Mark

Usually colleges and coaches try to stay away from liquor marketing, but Louisville’s Rick Pitino has made an exception for Kentucky made Maker’s Mark.

Pitino’s picture will be sold on a limited 12.600 bottles of the bourbon. The maker of the liquor has pledged $500,000 to the university in a partnership created to benefit the school’s Academic Center of Excellence.

Everyone is eating off of college sports except the ones who need it the most.