Usually colleges and coaches try to stay away from liquor marketing, but Louisville’s Rick Pitino has made an exception for Kentucky made Maker’s Mark.
Pitino’s picture will be sold on a limited 12.600 bottles of the bourbon. The maker of the liquor has pledged $500,000 to the university in a partnership created to benefit the school’s Academic Center of Excellence.
Commemorative Maker's Mark bottle featuring UofL Coach Rick Pitino will benefit UofL's Academic Center of Excellence pic.twitter.com/4Hbw3y8r6z
— Kenny Klein (@KKcards) June 4, 2013
Everyone is eating off of college sports except the ones who need it the most.