50 Cent and NASCAR have partnered to bring his SMS Audio line to the motorsports world through Swan Racing. SMS Audio branding will appear on both of Swans cars and their drivers will be on the team branded headphones.
As a part of the deal 50 Cent will attend several races throughout the 2014 season. 50 says the partnership is a perfect match.
“Swan Racing and its up-and-coming drivers are the perfect match for SMS Audio. They are as passionate for the sport of racing as we are for our audio products, and we’re confident that the music-loving NASCAR fan base is going to enjoy our headphones.”
50 Cent’s first NASCAR appearance is scheduled for this year’s Daytona 500, which will be held February, 23.