Adidas Launches #AdidasInTheQuarter Store for NBA All-Star Weekend
Adidas is giving fans an opportunity to purchase exclusive gear and meet Adidas athletes during NBA All-Star weekend with the launch of their Adidas In The Quarter store.
The store will feature the full assortment of official adidas NBA All-Star merchandise, in addition to jerseys, men’s and women’s tee shirts, jackets, headwear and other apparel and accessory offerings..
Fans will have the opportunity to meet NBA legends Kareem Abdul-Jabbar and Dikembe Mutombo, NBA All-Stars Dwight Howard, Damian Lillard, John Wall, and Joakim Noah, as well as Harrison Barnes, Steven Adams, Tim Hardaway Jr. and hip-hop artist 2 Chainz, through events, product launches, concerts, in-store appearances and more.
Fans can follow the events online and participate in exclusive opportunities through Twitter, Facebook and Instagram with #adidasintheQuarter, or text “adidas” to 43902 to subscribe to notifications. You can also visit adidas.com/adidasinthequarter
The store opens today and will remain open to fans through Feb. 23 with extended hours during NBA All-Star weekend.