Adidas Launches #AdidasInTheQuarter Store for NBA All-Star Weekend


Adidas In The Quarter Store

Adidas is giving fans an opportunity to purchase exclusive gear and meet Adidas athletes during NBA All-Star weekend with the launch of their Adidas In The Quarter store.

The store will feature the full assortment of official adidas NBA All-Star merchandise, in addition to jerseys, men’s and women’s tee shirts, jackets, headwear and other apparel and accessory offerings..

Fans will have the opportunity to meet NBA legends Kareem Abdul-Jabbar and Dikembe Mutombo, NBA All-Stars Dwight Howard, Damian Lillard, John Wall, and Joakim Noah, as well as Harrison Barnes, Steven Adams, Tim Hardaway Jr. and hip-hop artist 2 Chainz, through events, product launches, concerts, in-store appearances and more.

Fans can follow the events online and participate in exclusive opportunities through Twitter, Facebook and Instagram with #adidasintheQuarter, or text “adidas” to 43902 to subscribe to notifications. You can also visit

The store opens today and will remain open to fans through Feb. 23 with extended hours during NBA All-Star weekend.

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