The stars of the Duck Dynasty reality series have announced a new partnership with NASCAR.
The Robertson family will sponsor the April 6th Sprint Cup race that has appropriately been named the Duck Commander 500.
Duck Commander, the highly successful business that spawned the creation of the hit show, signed a three-year deal to sponsor the spring race at Texas. The Robertson clan will be a big part of the festivities at the track, possibly serving as grand marshals and making appearances on race weekend.
NASCAR has inked a three year contract with the Dynasty clan. This is the second announcement this week of a celebrity partnership. Yesterday we reported about 50 Cent’s SMS Audio’s contract with Swan racing.
As NASCAR, the largest spectator sport, tries to widen and maintain their audience, expect more business relationships of this nature.