James Harden Joins BODYARMOR SuperDrink Team
NBA All-Star James Harden has officially announced his partnership with the BODYARMOR SuperDrink team.
BODYARMOR provides superior nutrients and hydration for today’s athletes – loaded with more electrolytes, vitamins and coconut water – and is an upgraded sports drink for the next generation of superstars.
In addition to joining the BODYARMOR team, James will hold an equity stake in the company and will be featured as the face of a national promotion which will launch on March 1st, and he will also appear in an in-store advertising campaign for the brand.
Harden joins a group of young superstar athletes such as Andrew Luck, Mike Trout, LeSean McCoy and Rob Gronkowski who also reach for BODYARMOR in their personal and professional lives.