Dr. Pepper to Sponsor College Football Playoffs

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Dr. Pepper has always been supporting college football with sponsorships, and now that NCAA football is shifting to a playoff system, the soft-drink brand is showing its continued support. According to CBS Sports, the College Football Playoff announced a 6-year deal with Dr. Pepper to become the presenting sponsor of the championship trophy and the official corporate partner of the college football.

In addition, the trophy will now be sponsored by the Amway corporation. Dr. Pepper is already known for sponsoring a number of championship games, such as the Pac-12 and ACC, and we’ve all seen the numerous college scholarships they’ve given to high school students during halftime shows. It’s definitely fitting that they continue their support of NCAA football.

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