Johnny Manziel Signs With NIKE
The legend continues.
The 2012 Heisman Trophy winner, and possible first overall pick of the 2014 NFL Draft, informed the world’s largest shoe and apparel brand that it had won the sweepstakes to outfit his feet and use him in marketing campaigns. Nike spokesman KeJuan Wilkins confirmed Thursday night that Johnny Manziel had joined the company’s endorsement roster.
Financial terms were not disclosed, but sources told ESPN.com that it’s a multi-year deal that will be the highest price paid for a rookie in this year’s class. Manziel’s team negotiating the deal included LeBron James’ business manager Maverick Carter and Fenway Sports Group.
A bit of a gamble for NIKE because Manziel is very much a boom or bust prospect. If he succeeds he will immediately be one of the biggest names not just in the NFL, but in sports, but if he flames out, it will be spectacularly.
NIKE believes it will be the former not the latter.