adidas recently signed Kanye West and now is bringing Pharrell into the fold.
They are trying to corner the market in the entertainment sneaker and apparel market. Word on The Game has all the details and comments from Pharrell.
“Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn”