Adidas has signed another huge deal. This time, they have signed up Louisville to a 5 year, $40 Million deal. Louisville was already an Adidas school though, so they didn’t steal them, but signed to a big extension:
— Brett McMurphy (@Brett_McMurphy) April 17, 2014
The interesting part here is that their per year payout is now third in the country only behind Notre Dame with Under Armour and Michigan’s Adidas deal. Something tells me other schools will be looking to re-negotiate soon.
There is no money in “amateur” athletics though right?