Earlier today, the ACC teased that they had some breaking news that they were sharing. Well they are going through a re-branding and have a new logo. Here is what Commissioner John Swofford had to say:
“The ACC is well-positioned for many future successes and we are pleased with our new branding that reflects our limitless potential,” commissioner John Swofford said in a statement. “The new, contemporary look modernizes and energizes the ACC mark, and, at the same time, still reflects the league’s history and rich tradition.”
I guess it’s a little more sleak with the italicized letters. Here is the video they released as well: