OKC Newspaper Apologizes For Durant Headline

Durant Mr Unreliable

The Oklahoman sent the sports world a buzz when they posted a headline titled ¨Mr Unreliable¨in reference to Thunder star Kevin Durant.

Now, after much backlash, the paper’s sports editor has issued an apology stating that the headline missed the mark and that the article was only referring to Durant’s play during the Memphis series.

We take great pride in our headlines about big sporting events and news in Oklahoma. Thursday’s headline in The Oklahoman on Kevin Durant’s performance in the Memphis series missed the mark.

The words were overstated and unduly harsh. The headline and presentation left the impression that we were commenting on Durant’s season, career or even character. We were not. We were referring only to the Memphis series.

The fact the headline and presentation left that impression with so many readers is proof that we failed.

It was definitely a strong headline, but isn’t that what they wanted?  You don’t run something like that and then start backtracking once it gets the type of shock jock reaction that was obviously intended.