Following in the footsteps of LeBron James, Carmelo Anthony has stepped into the headphones business. The New York Post is reporting that Melo and 50 Cent celebrated the launch of their new SMS Sports Collection headphones during an invite-only event in downtown Manhattan.
Melo said he was first reluctant to invest in SMS.
Fiddy “gave me the spiel … gave me the story. I respect his hustle and I respect his drive, I respect his business mind.”
The style now joins other types of SMS headphones like DJ Pro, On Ear, and Sync. The sports line is waterproof and built to withstand harsh weather conditions. Guest got a first look at the SMS Sports Collection commercial which stars Carmelo and features 50 Cent’s song “Winners Circle.”