The NBA has a serious problem with flopping. It has now simply become “part of the game” and folks have even begun saying that players are just selling calls. The NBA has tried to help the problem a little bit with the measly fines given out but even Adam Silver is admitting they need to look at this again:
Adam Silver on flopping: "I'm personally not sure we're dealing with it in the right way." Would like to deal w/it within the game.
— Armen Williams (@ArmenWilliams) June 11, 2014
The only way to get flopping out of the game is to make the penalties stiffer. The threat of suspensions and larger fines are probably the way to go. I am all for any solution to getting flopping out of the game though.