The controversy over the Washington Redskins name has been a hot button topic in the NFL for a while, with no resolution in site in the forseeable future. According to the Washington Post, the Yocha Dehe Wintun Nation, a tribe based in California, has purchased air time tonight during Game 3 of the NBA Finals to air a rather powerful anti-Redskins commercial. The 60-second ad will run in Chicago, Dallas, Los Angeles, New York, Sacramento, San Francisco and Washington.
The Yocha Dehe Wintun Nation based about an hour northeast of San Francisco would not say how much it spent for the coveted advertising slot, only that it was a “significant investment” that was deemed necessary to further an important discussion on racism.
“It’s just a time to get people thinking about putting an end to outward hatred and using sports as a tool to focus on racism,” Chairman Marshall McKay says in a video explaining the tribe’s involvement in the name controversy.
Here’s the commercial, which is essentially a shorter version of the one that ran just before Super Bowl XLVIII.