Today Nike hosted an official launch event for the KD 7 sneakers and debuted the KD 7 ‘35,000 Degrees.’
Kevin Durant had a ton of input with the design of the KD 7s and he broke it down for fans.
KD’s childhood interest in pursuing a career as a meteorologist first inspired the KD4 Weatherman colorway in 2011. The theme was incorporated into his fifth and sixth signature shoes and continues to take shape with the KD7.
The KD7 colorway narrative begins with lightning, and more specifically the average temperature of a lightning strike – 35,000 degrees Fahrenheit. It also builds on KD’s insight of wanting to be lightning-quick.
The KD7 35,000 Degrees colorway features a bright mango upper, volt outsole and hits of deep grey to represent the electric nature of lightning strikes. Stratospheric graphics and nods to lightning also appear on the sole and Swoosh.
Personal cues are featured on each of the KD7 colorways: a silhouette of his homestate of Maryland is embedded on the outsole; and the forefoot strap includes the names of his mother Wanda, his grandmother Barbara, his father Wayne and his brother Tony.
The KD 7s ‘35,000 Degrees’ will hit stores on July 12th.