NBA Finals Ratings up 5%
In spite of NBA fans pleading for parody, the Finals are averaging almost 15 million viewers per game, according to the NBA. Each game has averaged 9.0 rating, which is 5% higher than last year. Game 3 peaked at 18,569,000 million viewers, between 11:30-11:45pm ET. Game 3’s ratings were up 6% from last year’s game 3. Game 4 is expected to follow a similar, upward trend.