Texas A&M Calls Out FSU For Using Their 12th Man Trademark | Robert Littal Presents BlackSportsOnline

Texas A&M Calls Out FSU For Using Their 12th Man Trademark

by BSO Staff | Posted on Monday, June 2nd, 2014
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FSU 12 Man AD

Don’t mess with Texas” is an unspoken rule down south, and apparently Florida State didn’t receive that memo.

In an effort to promote their school’s ticket sales, Florida State used a player with the phrase “12th Man” across the nameplate for a newspaper ad, which was also posted on Florida State’s Twitter account.

As expected, it didn’t take long before Texas A&M responded, as Aggie’s associate athletic director Jason Cook took to Twitter to display his disapproval.

Cook also had a response for those who defended Florida State use of the “12th man” trademark by firing off the following tweet shortly afterwards.

Since then, Florida State has made the correct move by not listening to those online lawyers and instead issuing out a new revise, updated version of their ad via Twitter.

If the Seattle Seahawks have to pay to use the “12th man” trademark then Florida State couldn’t possibly think they could borrow the trademark for advertising purposes for free. I’m sure Texas A&M won’t mind if you borrow their “12th man” trademark, but if you do go ahead and write your check out to Texas A&M in advance. This will make Jason Cook one happy man.

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  1. The “12th Man” isn’t a trademark and A&M can’t protect it as one. Trademarks are indicators of a specific source or origin of goods or services and, if more than one organization uses the same mark on similar goods or services, the mark ceases to serve as such an indicator of source. In this case, many, many football programs have used the 12th man, including the NFL’s Seattle Seahawks. As this is the case, A&M can complain all they like, but they don’t have a legal leg to stand on.

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