SI.com hit internet gold when Lebron James decided to use the website to post an essay announcing his much anticipated free agency decision.
The article set record traffic for Sports Illustrated bringing 6.1 million unique visitors to SI.com, beating out the previous record holder, Richard Sherman’s article on MMQB, by nearly 2 million.
This is not shocking. Next to the World Cup, Lebron James has owned the summer. Now it’s time to see if his Midas touch will continue when he returns home.
H/T: Media Bistro