Signature celebrations in my mind are always more profitable than changing them up every time. Cam’s Superman, Kap’s Kissing Bicep, Jimmy Graham’s Dunking (even if banned now) and etc. If done properly can lead to a lot of supplemental income.
Dez likes to Throw Up the X when he scores a TD and the fans in Dallas love it, so he is expanding it to have merchandise and all that good stuff.
Love the logo.