I personally hope that Whitlock’s project gets off the ground and is a success. I am all for anything that gives more minorities opportunities in sports media especially if they have big time ESPN corporate backing.
I also hope that Whitlock doesn’t just reach out to big names, but younger journalists who are talented and just need an outlet to let that talent shine through. He has made his first big hire, here are the details.
ESPN Digital & Print Media today announced that award-winning journalist Amy DuBois Barnett will join ESPN as Executive Editor of Jason Whitlock’s upcoming site that will provide coverage, commentary and insight about sports and culture directed towards an African-American audience. In this role, Barnett will manage editorial operations for the site. She will report to Whitlock, founder and Editor-in-Chief.
“Amy’s impressive resume across a wide range of publications and brands, as well as her leadership experience, will ensure that the site will be at the forefront of news and commentary relevant to African-Americans,” said Whitlock. “Together, we aim to serve audiences with quality and innovative journalism when the site debuts.”
“We continue to attract highly-acclaimed editors that bring a wealth of knowledge and expertise to the ESPN Digital & Print Media team, and Amy is a prime example,” added Patrick Stiegman, vice president and editorial director, ESPN Digital & Print Media. “She and Jason are building a tremendous team that will speak to, entertain, inform and serve African-American audiences about sports and culture.”
Most recently, Barnett was Editor-in-Chief of Ebony, the oldest and largest African-American magazine in the country. At Ebony, Barnett executed the publication’s first top-to-bottom redesign in its 68-year history and also re-launched Ebony.com, both to critical acclaim.
Prior to Ebony, Barnett was the Deputy Editor-in-Chief of Harper’s Bazaar. Barnett was also the Managing Editor of Teen People. Before Teen People, Barnett served as Editor-in-Chief of Honey magazine where she oversaw a major redesign of the magazine. Prior to Honey, Barnett was with Essence magazine, heading up the publication’s style content and lifestyle department.
For her work as a journalist, Barnett was named the 2012 Media Executive of the Year by Target Market News. In 2013, she was included on the Folio 100, a list that honors the most innovative and influential professionals in magazine media.
This past school year, Barnett was also an Adjunct Professor of Management & Organizations at Northwestern University’s Kellogg School of Management, teaching a Spring semester class on Shifting Business Frameworks in Media and Entertainment.
A Brown University graduate, Barnett also has an M.F.A. degree in Creative Writing from Columbia University.