Jerry Jones was very proud of his new association with Hublot watches and because Jerry is super honest he said something that everyone already knew.
He loves the fact regardless if they are winning or not, the Cowboys are the most highly recognizable NFL team in the world.
Here is the quote from the Dallas News.
“The Cowboys are into trying to associate with the very finest in terms of other areas of disciplines,” Jones said. “As much as we love the sport, as much as we love the contact, as much as we love to want to win a Super Bowl, we also appreciate the association with a great company or a great idea or a great product. That’s what this commitment is all about.”
“We’re the glitz and the glamour of the NFL,” Jones said. “We want to kick [our opponents’] you know what with glitz and glamour.”
The glitz and glamour hasn’t translated very well on the field over the last decade or so, but hard to disagree with him about the perception of the Cowboys overall.