NIKE is going all in with Kevin Durant. They believe he has the potential to be a transcendent superstar similar to Kobe, LeBron and of course Jordan.
You need rings for that, but in the interim they will show him the money.
Value of Durant-Nike deal could hit $300M over 10 years based on royalty he gets if business continues to rise.
— darren rovell (@darrenrovell) August 31, 2014
Excited and humbled to sign back with the swoosh!
— Kevin Durant (@KDTrey5) September 1, 2014