Canelo Alvarez is now the face of HBO Boxing for the foreseeable future. We will see if he is able to ascend to the throne of the PPV King.
I'm told @caneloOficial's new deal with @HBOboxing calls for up to 3 fights per year over 3 yrs. At least 1 live HBO fight per year. #boxing
— Dan Rafael (@danrafaelespn) September 24, 2014