According to ESPN.com Johnny Manziel has filed for his 10th trademark for a new nickname.
While he waits to get his trademark to “Johnny Football” registered, Cleveland Browns quarterback Johnny Manziel has filed for a trademark to a new nickname: “Johnny Cleveland.”
Records with the U.S. Patent & Trademark Office (USPTO) show that last month, Manziel’s company, JMan2 Enterprises LLC, filed for the moniker with the intention to use it on athletic apparel and footwear.
The filing comes after two people, who filed for the mark, were denied by the government entity on the basis of the belief that the name was tied to Manziel, who had not given his approval.
Other marks filed by fans, including “Johnny Be Good, “Johnny Browns” and “Money Manziel” were also preliminarily denied for similar reasons, with the exception of Juanito Futbol, the Spanish version of “Johnny Football,” which was allowed and subsequently registered by a person not tied to Manziel and without his permission.
“Johnny Cleveland” is the 10th trademark filed by the 2012 Heisman Trophy winner’s company. Earlier this year, he reached a resolution with an investment firm he was battling with for the “Johnny Football” mark, though it is still not registered with the USPTO. Manziel since signed an endorsement deal with Nike, which has used the mark on T-shirts.
Nicknames are cool and everything, but I hope Johnny is spending as much time in his playbook as he is filing for trademarks.