The custom shoe game has made its way into NFL locker rooms with big named stars dropping a lot cash to customize their cleats for game day according to TMZ Sports.
DeSean Jackson, Reggie Bush, Terrell Suggs and Cameron Wake have been taking their kicks to famous shoe artists like Marcus Rivero who says last year he customized more than 300 Pairs for NFL stars.
“It’s really the only way they have left to express themselves,” Rivero tells us … “They can push the envelope with the cleats in ways they can’t do with their uniform.”
The customization process — taking a plain pair of turf chewers and “re-imagining” them — takes days and can cost between $400 to $1,000 dollars depending on the job.
But the final cost SKYROCKET if the NFL decides the design doesn’t jive with league guidelines.
“It’s $5,400 for a first time uniform violation. The athletes can appeal, but you know, there’s still a chance [they’ll get fined.” Rivero says in addition to NFL rules, certain teams have their own uniform guidelines and will punish players who violate their policies.
In fact, back in 2011 … the NFL fined Marshawn Lynch $10k for wearing Skittles-themed cleats during a game.