Nike and the Air Jordan business is absolutely booming with unprecedented numbers right now. A lot of the success can be attributed to the return of the original Jordan colorways and schemes.
Portland Business Journal is reporting that Nike sould just under $500K pairs of the Jordan Legend Blues on December 20. All together that means that Nike, and Nike retailers, sold $81m worth of shoes in a mere 3 hours.
Combined, that’s more than $81 million within three hours in one morning. To put that in perspective, some Oregon public companies don’t have annual sales that high.
It’s also likely that Nike’s actual sales figure for the limited-edition release is much higher. SportScanInfo tracks sales at major retailers, such as Foot Locker, but it’s unclear whether its data includes sales at Nike’s own brick-and-mortar and online store.
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— Nike.com (@nikestore) December 20, 2014
The Air Jordan 11 Retro ‘Legend Blue’ is now available in all sizes http://t.co/AVobKAjYM0 pic.twitter.com/XFNUiLn7n8
— Nike.com (@nikestore) December 20, 2014