The UFC is a month into their partnership with Reebok and two of their biggest stars, Jon Jones and Ronda Rousey, have made a huge statement of support by signing independent contracts with Reebok.
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Jon seems to believe that Reebok has MMA’s best interest at heart:
“Reebok is working with UFC to take the sport to the next level,” Jones said. “It’s going to be an amazing journey and I’m incredibly proud to be a part of it. The brand has a great history in fitness and training, and that comes through in everything they do. What I’m particularly excited about is that the input of the fighters is going to drive the product innovation, which will ensure all athletes, whether they are fighting for a world championship or just to be fit, will have the very best gear,” said Jones.”
Ronda Rousey went on to explain why she’s chosen to partner with Reebok:
“From the very beginning, it was clear to me that Reebok is passionately invested in our sport and its athletes,” Rousey said. “The team is committed to helping push our sport forward and I am proud to be part of it. Reebok understands what tough fitness means for women and what women need for their fitness lifestyle. Together we’re going to inspire even more people to train like fighters.”
Jones and Rousey join UFC lightweight champion Anthony Pettis and former welterweight champ Johny Hendricks as Reebok combat athletes.
Reebok President Matt O’Toole seems just as excited to have two of the biggest stars of the UFC on board:
“Not only are Ronda and Jon admired by millions of UFC fans, but they also are among the fittest, most disciplined athletes in the world, and an inspiration to the millions of people around the globe who train like fighters,” said O’Toole. “We’re looking forward to working with each of them and tapping into their insight and expertise to create world-class training products and fight gear.”
Reebok and UFC seem to be getting off on the right foot and it’ll be interesting to see the two brands grow together.