And people wonder why athletes and the media throw their arms up in disgust about all the money being thrown around college football, thats not being shared.
According to the Wall Street Journal, The Ohio State University football program overtook Texas as college footballs most valued program. The numbers are astronomical.
he Ohio State program is worth more than $1.1 billion, the largest figure in the nation, according to an annual study. The Buckeyes have dethroned Texas, which had held the top spot for three straight years in the annual valuation by Ryan Brewer, an assistant professor of finance at Indiana University-Purdue University Columbus.
The Longhorns, who still led all programs in estimated revenues, are worth $972.1 million, up from $875 million a year ago. But that was only good for No. 3. Michigan finished second at $999.1 million. Ohio State and Michigan both benefited from much-improved cash flows over the past year.
Brewer analyzed each program’s revenues and expenses and made cash-flow adjustments, risk assessments and growth projections for each school. The resulting figures represent what the teams might fetch if they could be bought and sold on the open market like professional teams.