Could Nike be preparing a jersey takeover in the NBA, similar to licensing agreement signed with the NFL? Darren Rovell is reporting that Adidas will not renew it’s deal with the NBA when it expires in 2016-17.
Breaking: Adidas announces that it will not renew its contract w/the NBA after it expires following the 2016-17 season.
— Darren Rovell (@darrenrovell) March 16, 2015