A fight that’s being billed as “The Fight of the Century” is sure to gain attention from the stars of Hollywood. So much attention, in fact, that reports are stating they’ll actually need to PAY for their well placed seats ringside.
Those hoping for the front row, VIP experience can apparently expect to see tickets going for around $100,000—but if a celebrity wants to go for free, they’re going to have be, as TMZ put it, “a walking billboard”:
But we’ve learned there’s another option. If a celeb is willing to endorse companies by wearing logo-emblazoned gear at the fight — that company will eat the ticket cost.
For instance, we’re told VOCO Vodka & Coconut Water has already made such offers to Leo [Leonardo di Caprio], RiRi [Rihanna], and Big Willie [Will Smith] … in exchange for front row seats.
As opposed to just being handed free tickets for the publicity of the fight, celebs will now have to sell some of their artistic expression (or just an area on their clothes, depending on how you look at it).
It’ll be interesting to see which stars are too proud to wear a random brand on their body, and will opt to just shell out the 100k instead. Looking at you, Leo.
What’s becoming more clear as the date nears is that this fight night will define modern day boxing. May 2nd can’t get here soon enough.