ESPN has decided to join the growing number of huge sports deciding to switch to a blog style theme and template.
Tomorrow ESPN launches a new ESPN.com, a website that has been re-engineered to deliver a more personal, elegant and lively sports experience to fans with greater personalization and functional design across devices – anytime, anywhere.
already the world’s largest sports website as measured by reach and engagement, ESPN will, for the first time, publish its flagship digital property in “editions” – launching in the U.S. and U.K. simultaneously, with multiple versions to roll out over the next 12 to 18 months.
The new ESPN.com is responsively designed to adjust to the user’s device and platform and its creation incorporates feedback from sports fans during extensive research and testing. The design is the result of a mobile-first approach that allows ESPN.com to deliver a consistent experience for sports fans on computer, tablet or handset.
The heavyeweights love to shun the small media types, but it’s okay for the websites to now look similar.