Sneakerheads often get a bad wrap because they spend a wild amount on shoes, but the community is so much deeper than that. A prime example is Undefeated’s latest shoe campaign that promotes selfless acts.
Our friends over at TheShoeGame.com gave us the details:
The rules are quite simple. Do something selfless, post a video of it on Instagram and use the hashtag #UNDEFEATEDSELFLESSACT and tag @Undefeated. Salute to those guys, even though a lot of scammers will come out of the wood works hopefully some good will come out of this contest. Hopefully it inspires people to give more instead of consume for themselves. Good luck to all of those enterting as UNDFTD has only 11 pairs in-stock.
This is a great idea by the people over at Undefeated and it definitely removes some of the materialism in today’s culture.