Detroit native and hip hop star, Big Sean has come through for Detroit once more.
Adidas Originals today announced #ImaginedBy, an ongoing series of activations inspired by the adidas Originals silhouette, the ZX Flux.
What does Infinite Possibilities look like? For Big Sean it’s going back to Detroit where he first imagined a life in music. Big Sean returns to his high school, Cass Tech, to build a recording studio and inspire the imaginations of a new creative class. The Infinite Possibilities of ZX Flux #IMAGINEDBY Big Sean and adidas Originals.
In brainstorming on how best to first activate the #ImaginedBy message, Big Sean, together with The Sean Anderson Foundation and adidas Originals, landed on establishing a creative space that would emphasize the power of artistic expression and all the positive possibilities it offers. By tapping into Big Sean’s imaginative spirit, his passion for music and his love for his hometown,
“The Sean Anderson Studio of Infinite Possibilities” opened last week at his alma mater, football powerhouse Cass Tech High School in Detroit, Michigan. The state of the art sound and recording studio has been donated to the school as a way to celebrate their talent, offering up a space in which the student body can come together creatively.
Check out the “One Man Can Change Detroit” film detailing the project: