Coach Calipari didn’t become the best recruiter in college basketball by accident.
Like most great leaders through out history, he knows the value of a memorable catch phrase; or, as the Sporting News puts it, a “campaign slogan”.
“Positionless basketball”
This years slogan may not be new in terms of Calipari creating a whole new idea for basketball, however, its definitely the first time this word has been packaged up and utilized so effectively.
Just ignore the fact that “positionless” isn’t a word – that’s great thinking by Coach Cal. Kids don’t want to be boxed in to any certain “position”. That restricts their potential and may hinder contract negotiations in the future, which he knows his players are thinking about.
Once again, Coach Cal is playing chess while most of the NCAA are playing checkers.