After signing a four-year deal with the NBA in 2014, fantasy sports site, FanDuel will unveil multi-year partnerships with 13 NBA teams, with an announcement coming today. The goal will be to demonstrate a true dedication to marketing and promoting its daily fantasy offering to spectators of NBA match-ups.
FanDuel has wrapped up partnerships for at least the 2015-16 NBA season with the following franchises: Atlanta Hawks, Brooklyn Nets, Charlotte Hornets, Chicago Bulls, Cleveland Cavaliers, Dallas Mavericks, Detroit Pistons, Indiana Pacers, Memphis Grizzlies, Miami Heat, Milwaukee Bucks, Orlando Magic and Utah Jazz. The actual length of each respective partnership has not been revealed; however, the deals all include grants of access for FanDuel to use marketing assets from in-arena digital signage and in-game promotions, as well as certain guarantees on digital, television and radio advertising opportunities.
FanDuel had already come to terms on partnerships with the Bulls, Magic, Mavericks and Nets during the 2014-15 NBA season. The 1-year deal between the Bulls and FanDuel was announced in November 2014. FanDuel’s prior deal with the Nets was brokered while the franchise was in Beijing for the NBA’s Global Games.
The Lakers are missing from the agreement, while the Knicks have a deal in place already with rival, DraftKings.