Hyundai will be taking over NFL sponsorship rights from General Motors next season. Now Darren Rovell brings us the details on how much this deal is worth.
The NFL announced Monday that Hyundai will replace General Motors as an official sponsor. A source with knowledge of the deal says it doubles the amount GM paid to $50 million a year.
Also Rovell is reporting that the sponsorship is for 4 years and does not include the truck category and the Super Bowl. So the NFL can potentially triple the amount they were receiving the the sponsorship from General Motors.
H/T: Profootball Talk