When a restaurant has to “test fresh beef” you should probably steer clear of their food. McDonald’s has decided to secretly test fresh, or non-frozen, beef in one market and see if it makes a difference.
Here are the details:
McDonald’s says it’s testing fresh beef at 14 restaurants in Dallas, but that it’s too early to say whether fresh beef could replace its frozen patties nationally.
The Oak Brook, Illinois company says the test is limited to its quarter pounder patties.
“Like all of our tests, this one too is designed to see what works and what doesn’t within our restaurants,” said Lisa McComb, a McDonald’s spokeswoman, in a statement.
McComb said the test began this past November, and is intended to gauge the “operational experience,” feedback from workers and prices.
She said the restaurants are not currently advertising that the beef is fresh, but asking customers for feedback on the taste.
Seems odd that McDonald’s is just now recognising that fresh food is health food, but then again, healthy food doesn’t always mean more money.