A$AP Rocky is a noted lover of fashion, and the rapper has just signed on to be the face of the new Dior Homme autumn/winter campaign. Rocky has developed a friendship with Dior Homme creative director Kris Van Assche and saw the opportunity as a chance to display his love for fashion and its influence on his music.
Van Assche sat down with WWD and discussed the collaboration, praising Rocky’s style, saying:
I really like his personal style and taste. He’s a real fashion lover. He feels like fashion really influences his own work, and he has strong opinions on that.
In the same interview Rocky talked about the combination of a prestige brand and urban wear, commenting:
I mean, it’s dope when you can mix it. It’s all about taking two worlds like streetwear and high-end and kind of mashing them together. But when it comes to Dior, it’s just prestige and elegance in my opinion. It’s almost like Coco Chanel was for the lady.
Dior Homme was developed around the exploration and unique characteristics of the male sex. With A$AP Rocky as the face of its upcoming campaign that history of uniqueness will continue.
Flip the pages for a few photos of A$AP in the Dior Homme collection!