The UFC is one of the fastest growing sports organisations in the world and their ability to create mega-stars like Ronda Rousey & Conor McGregor over the past 2 years has it at its zenith.
It should come as no surprise that reports of a sale are flying around given their recent success.
Dave Meltzer has reported that “the bidding period (for the UFC) is expected to end on or around June 16 … in the $4 billion price range for 100 percent ownership.” – via Forbes.
The news of the Fertittas & Dana White selling their shares of the UFC has picked up steam this past week, which is odd considering Dana White has publicly said that no such sale is in the works.
As we’ve seen in the past, Dana White has no problem with omitting the truth when it comes to the inner-workings of the UFC.
If/when the company is sold it’ll be interesting to see how the new owners manage the roster and if we see it run like a true professional sports league.