KFC might be going over the top here as they’re unveiling their newest product. You can now get KFC sunscreen that has the scent of fried chicken.
When I first saw this news, I thought of the time that Kramer from Seinfeld, was using butter to tan on the roof of his building.
KFC may be pushing the envelope just a had here but behold, their latest invention, fried chicken scented sunscreen. Here’s how you can test out this product.
Starting Monday, the chicken chain is giving away 3,000 free bottles of Col. Sanders’ Extra Crispy Sunscreen. US residents can receive the SPF 30 by visiting ExtraCrispySunscreen.com.
“Suntan lotion always smells like lotion,” KFC CMO Kevin Hochman told Business Insider. “So we thought — why not make it smell like fried chicken?”
The company will be giving away the sunscreen on a first-come, first-serve basis while supplies last. There’s a limit of one bottle per household.
The sunscreen follows the June launch of an ad campaign starring George Hamilton as the “Extra Crispy Colonel,” promoting the chain’s Extra Crispy Chicken. According to Hochman, response to the Extra Crispy Colonel’s ads “blew away [KFC’s] expectations,” prompting the company to look into new ways to extend the summer campaign. Then, someone suggested KFC sunscreen.
I’ll stick with my coconut scented sunscreen versus what I can imagine will feel greasy if I opt for the KFC one. More importantly, can their sunscreen actually block UV rays? I wonder what else they’re going to put their scent on next. Maybe fried chicken scented pillow cases?