Fresh off the heels of the Revolt Music Conference held in Miami, FL this weekend, Sean “Diddy” Combs and the makers of CÎROC Ultra Premium Vodka have officially announced the newest flavor of the premium vodka, CÎROC MANGO. The mango infused vodka can be mixed with a number of fruit juices or enjoyed straight, on the rocks. CÎROC MANGO follows the wildly popular CÎROC APPLE, which was pegged as the #1 Vodka Innovation of 2016.
Diddy announced:
I am excited to introduce CÎROC Mango as our newest flavor, and continue our streak of successful innovations. CÎROC is always pursuing new ideas and opportunities and we have been a dominant force in the market. Every new flavor innovation we have launched – including the recent, CÎROC APPLE – has been #1, and CÎROC MANGO is already on track to be one of the most successful.
In addition to the new flavor, CÎROC launches the second installment of “Let’s Get It”. The short film series has been established to inspire the next generation of innovators to embrace and pursue their dreams. Part II shifts from Diddy to DJ Khaled, . “Let’s Get It: Khaled’s Odyssey” chronicles the popular DJ’s 25-year journey of hard work and dedication to reach the megastar status he is at today. The series, directed by Emmy Award winner Zach Heinzerling, premiered today on People.com and has a supporting spot running on many top networks.
Khaled, the CÎROC MANGO campaign rep, stated:
I feel blessed that Sean and CÎROC have picked me to represent CÎROC MANGO and share my story. It wasn’t easy to get here but I never gave up. I am proof the struggle is worth it. A major key is to recognize wins, both big and small. Celebrate them all, but do so responsibly.
The new flavor launched during this past weekend’s Revolt Music Conference in Miami. After Khaled was presented with the keys to Miami Beach by Diddy and Mayor Philip Levine, VIP guests were treated to a private screening of “Let’s Get It: Khaled’s Odyssey” with a special introduction by Khaled himself. Throughout the RMC, guests enjoyed CÎROC MANGO Loco and other specialty CÎROC MANGO cocktails.
CÎROC MANGO is now available in local liquor stores.
Flip the page to check out “Let’s Get It: Khaled’s Odyssey” and see pictures from the launch.