ESPN is known for having one of the biggest parties during Super Bowl week.
There will be Major Keys given in Houston.
ESPN will host its 13th annual ESPN The Party event Friday, Feb. 3 in Houston. In conjunction with the release of ESPN The Magazine’s Super Bowl issue, the event will feature a special live performance by multi-platinum selling, eight-time Grammy award-winning solo artist and vocalist Fergie, along with music by award-winning recording artist, producer and business mogul DJ Khaled.
ESPN will take over a 65,000 square foot warehouse located just outside of the Arts District in downtown Houston in a spaced designed to mirror a construction site that reflects the new development of the city. Scaffolding sections covered in raw plywood will provide a multi-level feel for guests and the stage, also made from scaffolding, will feature more than 1,000 LED tubes. Hefty stationary equipment such as genie lifts and fork lifts will also be part of the décor and adorned in LED tubes and moving lights. Additional elements include interactive activations with a live muralist, photo booths, ESPN The Magazine imagery through video, and custom paneling. The design also features a 400-foot long projection of sports imagery and original content at the event entrance.
The invite-only event will also feature creative and interactive activations from sponsors Alfa Romeo, Dunkin’ Donuts, and MillerCoors:
- Automotive sponsor Alfa Romeo will have three all-new 2017 Alfa Romeo Giulia sports sedans on display throughout the event: one located in front of the venue as guests arrive and the second situated by the end of the red carpet. Both will feature branded back drops. The main activation will take place inside the venue, where the third Alfa Romeo Giulia will be raised and surrounded by a scaffolding build matching the event’s décor, displaying both ESPN and Alfa Romeo logos. The elevated Alfa Romeo Giulia will also be surrounded by an A-1 Array multi-camera system, which captures a single moment and creates three-dimensional animations, which will provide unique photo opportunities guests.
- Dunkin’ Donuts has decided to have a custom bar “espresso” bar serving bagged munchkins, espresso and coffee to guests as they leave the event. The bar Dunkin will be branded with a black finish and conveniently located by the coat check and exits. Guests can unwind from a night of fun with a delicious hot or cold beverage and donut sample before heading out for the night.
- MillerCoors will be providing select beverages from its vast beer portfolio including Miller Lite, Blue Moon and Redd’s, and import brands such as Peroni, throughout the event space. Also featured is a Miller Lite branded beer-only satellite bar featuring an enlarged iconic Miller Lite can at the center of the bar back and flanked by shelves filled with the iconic can.
Guests can follow the action via social channels using #ESPNTHEPARTY to chat with fans as well as athletes, celebrities, brands, and VIPs in the house.