Shea Moisture is the latest company to come under fire in recent weeks.
The ethnic hair care line released a video fighting against “Hair Hate”. Not a bad concept, but the video appears to equalize a white woman’s insecurity over her hair color with black women’s constant struggle for society’s acceptance of their natural textures and coils.
Once Twitter got wind of the video, the response was overwhelmingly negative prompting the company to issue an apology.
Flip through to see how Twitter reacted to the All Hair Matters ad.
https://youtu.be/5WWFxEnJovA