Under Armour is trying. They are trying with their basketball sneakers with their premiere guy, Steph, but it’s not going so well.
For about two years, Steph dominated the league and he was the #1 story. However, although he’s a superstar, this year hasn’t been the same. The stories this year have been about Westbrook, Harden, KD, LeBron and a few more before we get to him.
ESPN’s Darren Rovell reports Under Armour is dropping the price of the Curry 3s because of low sales.
Under Armour CEO Kevin Plank said,
As we launched the Curry 3 late last year, our expectations continued to run high. And while the 3 played very well on court for Stephen Curry and our athletes, a sluggish signature market and a warm consumer reception led to softer-than-expected results.
The original retail price was set at $140 and now it’s been dropped to $99.99.
The reception hasn’t been good but UA is learning. Steph’s shoes hit big with younger kids and not so much with adults. Can they find a happy medium with making Curry’s shoes fashionable?