Details on Hooters Closing Locations Because Millennials Are Less Interested in Big Breasts

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The numbers for Hooters are coming in flat.  An analytics study was conducted on the search trends for the pornographic site Pornhub (what a source to use for business trends).  The data indicates that age groups 18-24 show significantly less interest in big breasts.

The wave of new info has led Hooters to rethink their game plan and shut down several locations in response. Here are more details:

“At the moment larger breasts are out though I’m sure they’ll come back,” Sarah Pedersen, professor of communications and media at Robert Gordon University, told Playboy. “We tend to react to what went before.”

For “breastaurants” like Hooters and Twin Peaks, a loss of interest in breasts is bad for business. The number of Hooters locations in the US have dropped by more than 7% from 2012 to 2016, and sales have stagnated, according to industry reports.
Part of Hooters’ struggles are tied to the sales slump that hitting most sit-down causal dining chains. However, a lack of interest in waitresses’ cleavage — especially when there are breastaurants like Twin Peaks promising more scandalous experiences elsewhere — likely isn’t helping.

Hooters has struggled to win over millennials for some time now. In 2012, the chain attempted to revamp its image with updated decor and new menu items in an attempt to attract more millennial and female customers.

I love Hooters wings.  If big breasts are on the way out, rebrand the restaurant as “Yams” and keep serving Daytona Wings.

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