The NBAPA announced their THINK450 initiative today.
This is something that all players have been looking for.
The National Basketball Players Association today unveiled to its Executive Committee and player representatives a brand and strategic philosophy that will usher in a new era in the global marketing of current and future NBA players – THINK450, the “innovation engine” of the NBPA.
Beginning today, THINK450 is the brand for the licensing and marketing subsidiary of the NBPA that was established in 2017.
The mission of THINK450 is to bring inspiration, growth and cultural influence to the global marketplace through an authentic connection to NBA players
I spoke with the Que Gaskins who is the chief brand officer for the NBAPA and who has worked in the industry for many years about the vision of THINK450.
“NBA players are already the most marketable athletes on the planet, and we’ve only just begun to scratch the surface in terms of what they can accomplish collectively off the court,” said Que Gaskins, Chief Brand Officer, THINK450. “With THINK450, now is the time to take the next step in harnessing this marketing power and be truly disruptive — not just for a few, but for all 450 players, and those to come in the future.”
You can listen to our full interview here.
We touch on several issues in regard to NBA from social media to the political climate and more.