Allegations of sexual harassment forced LA Reid to leave Epic Records. He has now reemerged with a new record label named Hitco and his first major signing is Big Boi. Variety has additional details on the new venture.
“According to sources, Reid and fellow Arista veteran Charles Goldstruck have raised well over $100 million to launch Hitco. Offices are planned for New York, Los Angeles and Atlanta.”
L.A. Reid’s first signing since leaving Epic Records in May 2017 is Big Boi of Outkast, Variety has confirmed. Reid’s new company HitCo is working to radio the song “All Night,” which got a big boost of exposure last last year when it was used in an Apple campaign for the iPhone X. The “Animoji Yourself” spot has more than 15 million views on YouTube and is among the top Shazam’ed tags in markets like Japan and France.
Hitco has secured distribution through EMPIRE, the independent company which helped propel such hits as D.R.A.M.’s “Broccoli” featuring Lil Yachty, and Fat Joe and Remy Ma’s “All the Way Up.”
Big Boi and Reid’s history goes back to the early 90’s when OutKast was first signed. Expect a new album before the end of the year, possibly this summer.